Script Planning and Pre-Production

Company Description

Subway

Subway is a privately owned American based fast food restaurant founded in 1965, it specializes in submarine sandwiches and salads although they do sell bakery goods such as cookies and doughnuts. They have over 40,000 stores worldwide in over 100 countries. It is the fastest growing fast food chain in the world with more stores than any other fast food chain so as such they must always be coming up with new ideas.

I have been given no budget and I am free to create my own style for the advert. A new employee for subway marketing group and as part of your trial period you had to develop a new radio commercial of your own ideas. The target audience will be for all ages and both genders. The unique selling point will be a new seafood sub that the company is releasing into the market.

Ideas Generation

General Radio Ad Idea Generation

Subway Radio Ad Idea Generation

Introduction